Reaching the Consumers

Consumer Behavior: The Georgian consumer's priority is the price factor. He is very attracted to foreign products especially those from the West. He is eager for new things and plenty of choice, particularly in new technologies.

Consumer Profile and Purchasing Power: The Georgian domestic market is not very big because of the small population and the low per capita income, estimated at USD 2,658 in 2010. The upper classes of the population are attracted by Western brands.

Consumers Associations: Association for the Promotion of Competition and the Sovereignty of the Consumer

Main Advertising Agencies: McCann Erickson
A & C Group
Kedi Group Ltd
Magi Style Ogilvy

Distributing a Product

Market Shares: A large share of the total volume of retail turn-over is made in T'bilisi.
Organizations in the Retail Sector: Georgia Retail Association

Non Tariff Barriers: Georgia is considered to be one of the most open countries in the world regarding the creation of companies (for further information see the report Doing Business 2009). The greatest barrier to doing business with Georgia is the chronic political instability of the region, especially the diplomatic imbroglio with Russia, or the border disputes with Russia and Armenia.
Customs Duties and Taxes on Imports: Between 0 and 12% according to the product.

Customs Classification: Customs duties to be paid by the foreign importer in Georgia vary according to the type of product.
Import Procedures: Importing requires a minimum of a declaration, an invoice, and a certificate of origin bearing the confirmation of the Customs authorities in the country of export. The documentation accompanying the product must prove that it complies with Georgian technical standards of quality and security.
Importing Samples: Samples must be declared on entering the country. They are totally or partially exempt from import charges (but they are subject to Customs duties) for a certain period. The temporary import procedure must not exceed 2 years.

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Main Useful Means of Transport: Georgia has 20 229 km of asphalted roads.
The country also has a rail network inherited from the Soviet period.
As far as its airspace is concerned, Georgia has an international airport (T'bilisi) which is served by 14 airline companies, including British Airways and Lufthansa.
At the maritime level, the country has 2 ports on the Black Sea: Poti and Batumi.
Georgia is one of the countries where the oil pipeline passes between Baku (Azerbaijan) and Ceyhan (Turkey).
Ports: Port of Poti
Port of Batumi
Airports: T'bilisi International Airport
Kutaisi Airport
Sukhumi Dranda Airport
Batumi Airport
Air Transport Organizations: Georgian Air Navigation

Type of Production: Georgian industry is diversified. It includes the extraction of timber, food processing, fertilizer production and coal, the extraction of magnesite, non ferrous metal metallurgy, and the assembly of aircraft, ships and locomotives.
The industrial sector is being modernized, and modern managerial practices are being progressively introduced.
Manufacturing represents 70% of industrial production, while the supply of water, electricity and gas accounts for 22%, and mines has a 9% share.
Building and Public Works will surely see considerable development.

Manufacturers Associations of the Main Industries: 1 professional associations listed for Georgia.

Trade Agencies and Their Representations Abroad: Georgian Chamber of Commerce and Industry
The American Chamber of Commerce in Georgia
The Georgian-Asian Chamber of Commerce
Enterprises Federation: Georgian Employers' Federation

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